HONDA BR-V SOLD 6,270 UNITS IN APRIL to NOV 2017

Recently the global trend of owning an MPVs has been on a rise. In view of the fact that the MPVs present practicality, and the current lot of these vehicles which are fashionable and bear a resemblance to more like a crossover SUV, have made people choose for these vehicles in handsome numbers.

In our market, the MPVs in no way gained true success chiefly for the reason that they were either overpriced or not at all looked inspiring. Suzuki APV, Toyota Avanza and FAW Sirius were the three brand-new alternative among the 7-seater MPVs but they were mostly fulfilling the idea of decoration pieces in the showrooms.

Nevertheless Honda Atlas got it all right with their BR-V, revealed in April 2017 the 7-seater rapidly went on to turn out to be the most booming vehicle in its class. And not just that, the sales figures are quite striking as it surpass other vehicles in the market.

From April to November 2017, Honda managed to sell 6,270 units of BR-V averaging almost 785 units a month. In just approximately 9 months while launch this figure is improved than that Toyota Fortuner, Toyota Hilux and yet the Suzuki Swift. Even though the BR-V can never be openly evaluated to the above being a totally different product belonging to a different market segment however it does demonstrates that customers are showing self-confidence in somewhat which was not at all considered booming in our market before.

7-seaters were not at all desirable in our market until the Honda BR-V came into the prospect, which has somehow confirmed the fact that there is always a market for a accurate product in a accurate price. Even though we still consider that in Pakistan it is priced higher than it should be, since the BR-V is just somewhat pricier than the City in other markets, nevertheless here the base model BR-V is almost 3.7 lac expensive than the flagship 1.5 liter City Aspire.